According to the forecast of market research organization IDC, the global shipments of the wearable device market are expected to exceed 222.9 million units in 2019. If calculated at a compound annual growth rate of 7.9%, the market size will increase to 302.3 million units in 2023. The driving force is smart watches and earbuds, with a market share of more than 70% in 2023.
In terms of brand, Apple has achieved great success with AirPods. Subsequently, brands such as SONY, Bose, B & O, Samsung, Jabra, Huawei, Xiaomi, Meizu, Anker and other brands continued to join together to make the Bluetooth Bluetooth headset billion billion cake.
According to Counterpoint and KGI data, only 9.18 million wireless headsets were shipped in 2016. Zhiyan Consulting predicts that global TWS headsets will achieve high-speed growth from 2018 to 2020, with shipments reaching 65 million, 100 million and 150 million units respectively. , With a compound annual growth rate of 51.9%. It is expected that as the sound quality and functionality of wireless headphones continue to improve, the penetration rate of wireless headphones is expected to continue to increase in the future.
